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"The fundamental goal of IONA is to assist its members to attain the good pleasure of Allah (SWT) in order to gain salvation in the Hereafter." IONA believes that this can only be achieved by fulfilling the pre-requisite duties ordained in the Qur’an and Sunnah. Consequently, the primary focus of IONA is to help the individual Muslim fulfill the following four basic duties of a Muslim in light of the Qur’an and Sunnah. IONA has a single overarching objective: to help the Muslims of North America understand and fulfill their divinely ordained obligations, in order to please Allah (SWT) and thereby achieve success and salvation in the Hereafter. We believe that the goal of the revival and renaissance of the Islamic civilization is intimately linked with this overarching objective. The aim is to establish Islam as a historical reality in this world, and to seek the forgiveness and mercy of Allah (SWT) in the hereafter. On the basis of the best scholarly understandings of the Qur’an and the Sunnah, IONA has recognized that our divinely ordained obligations are as follows: (1) the cultivation of a strong and authentic faith; (2) the loving and sincere obedience to the will of Allah (SWT); (3) calling all of humankind towards Islam in the most beautiful and convincing way; and, (4) engaging in the struggle to establish social, political, and economic justice in the world. While in principle the Muslim's “zone of concern” is the entire world and all of humankind, IONA's particular “zone of influence” is limited to North America, viz, the United States and Canada. Furthermore, even though IONA works primarily among the Muslims of this region, it is important to emphasize that its mission is concerned with the salvation and welfare of all people. We believe that it is only by reminding Muslims of their duties, and by helping Muslims carry out their duties in the best and most appropriate manner, that Islam can be established as a historical reality. Furthermore, it is only when Islam is established as a historical reality that its message of peace, justice, and salvation can be brought most effectively to the entire humankind. Hence we must start at the beginning, i.e., by learning about our obligations and by striving to fulfill them.